Wednesday, September 17, 2008

Vacant Homes Bring Vacant Offers!

Does this photo grab your attention?



Add two rocking chairs, plant, lamp. Just a few pieces of furniture help the buyers imagination!



We all agree these are tough times in the Real Estate Market. One of the areas of home selling that sellers make it harder for themselves, is trying to sell a vacant home.

Vacant homes do not inspire a buyer to buy or brokers to set up showings for buyers. If you’ve seen one vacant room you’ve seen them all!

Real Estate agents typically list the property on the MLS (Multiple Listing Service) Sellers need to be aware that there is a maximum of 8 photos that can be uploaded. Two of those photos usually are exterior shots. The remaining 6 photos are interior shots. These 6 photos are crucial for attracting the interest of the buyer. If it’s shot after shot of vacant rooms,the buyer quickly exits and moves onto the next property. With the amount of inventory on the market, a seller needs to do all they can to hold the attention of buyers.

Here are five reasons to show why, especially in today’s market, it’s more important than ever to stage a vacant home.

· Homes that show well are the ones that are warm, inviting, and maKe an emotional connection with the buyer. Vacant homes rarely accomplish that goal
· Without furniture, there is no frame of reference, making it difficult for buyers to discern the scale and size of the room. Will the king bed fit in the master bedroom, the sectional couch in the living room? When buyers can’t determine if their furniture will fit, they are more likely to move on to viewing the next property on their list
· When homes are vacant, every flaw is exposed! Which can mean a seller is opening the door to lower offers.
· Only 10% of buyers can visualize, 90% won’t actually be able to visualize the home’s potential. You don’t have to be a gambler to see that these are terrible odds.
· A vacant home will send a message to buyers that the seller is desperate to sell. Right or wrong, knowing the seller has already relocated gives the buyer a distinct advantage when negotiating, often submitting a lower offer.

Statistics show that the ‘price’ of trying to sell a vacant home can be a lower selling price and a longer time on the market. Sellers must ask themselves if this is a price they can afford to pay in this Real Estate market.

Sometimes it is impossible to leave furniture behind. My suggestion is to have a budget for a few furniture items and accessories. Also, ask friends and family to borrow furniture. Not all rooms need to be staged. A few pieces of furniture can make all the difference!

Paula Jalbert Real Estate Staging /Townsend Real Estate

Staging Greater Portland

http://www.mystagingforrealesate.com/